Replies & agents
Handling replies and booking the meeting.
The curiosity gap: what it is and how to use it in cold email
The curiosity gap, explained: where the idea comes from, how it works in cold email subject lines and openers, the line between a gap and clickbait.
Cold email mistakes: what to never say (and the spam-word myth)
The cold email mistakes worth fixing first: phrases to cut and why, plus an honest take on spam trigger words and what filters actually weigh.
How to write a cold email that sounds human, in under 100 words
How to write a cold email that sounds human without writing an essay: a three-part structure, how to cut, a read-aloud test, and a before and after rewrite.
Cold email subject lines that get opened without tricks
Cold email subject lines that earn an open without tricks: what the line is for, patterns that work, what to avoid, and why open rates mislead you.
How many cold emails to send before you know if it works
How many cold emails to send to test an offer: one audience, one offer, enough sends that a few replies aren't noise, and what counts as working.
Cold email follow up: how many, how far apart, what to say
How many cold email follow-ups to send, how far apart to space them, and what to say in each one, without repeating yourself or hurting your domain.